Legendary Drinks
The brand. The drinks. The tangible expression of the universe.
CREATED IN FINLAND
LEGENDARY DRINKS®
STORIES YOU CAN TASTE™
A premium drinks universe forged from real myths, ancient legends and stories that have endured through time.
FOLLOW THE FLAMETHE ORIGIN
Every drink begins with a legend.
Legendary Drinks was created from a simple belief: a drink can be more than a flavour, a colour and a name. It can carry a story.
We draw inspiration from myths, folklore, legendary people and remarkable places from around the world. Each release begins with research and storytelling, then becomes a drink with its own visual identity, atmosphere and place in a larger universe.
The result is not a collection of random products. It is a growing world where every legend adds another chapter — and where every person is invited to discover what burns behind the name.
The Legends
The myths, beings, people and places that inspire every creation.
The Flamekeepers
The community that carries the flame and becomes part of its history.
THE VISION
Not another name on a can.
We believe the most memorable products make people feel something. Curiosity. Recognition. Wonder. The urge to look closer and learn what came before.
That is why the story is never added at the end. It is the beginning. From the legend and flavour to the artwork and final details, every element is shaped to belong to the same world.
“We are not simply creating drinks. We are building a universe people can discover, collect and one day help shape.”
THE FOUNDER
Peter Tast
Founder & Creator of the Legendary Drinks Universe
Co-owner of Oy Eurofoods Ab
The journey did not begin with Legendary Drinks. It began with Peter's ambition to create a brand inspired by the Kalevala, Finland's national epic, and to give its ancient stories a new form for a modern audience. The vision was clear, but securing the trademark proved far more difficult than expected. After a long period of waiting, the first application ultimately failed.
Alongside that first project, another name and a broader idea had already begun to take shape: Legendary Drinks. It could reach beyond a single tradition and bring together myths, legends, remarkable people and extraordinary places from around the world. Yet this path was not simple either. The trademark met opposition from another company, placing a new obstacle in front of the project.
Peter chose to continue. The concept grew stronger through every setback, and Legendary Drinks® was ultimately approved and registered by the European Union Intellectual Property Office (EUIPO). What began as one idea rooted in Finnish mythology had become the foundation of an entire universe — with its own products, stories and community.
That is where the journey stands today. Peter created the concept, the world surrounding it and the first spark behind The Flamekeepers. The trademark is secured, the first releases are taking shape and the story is ready to unfold, one chapter at a time.
THE COMPANY BEHIND THE FLAME
Created in Finland by Oy Eurofoods Ab.
Legendary Drinks® was founded and created by Peter Tast, co-owner of Oy Eurofoods Ab — a family-owned Finnish company with a history dating back to 1965 and experience in grocery products and national retail distribution since 2011.
That experience gives the project a practical foundation: an understanding of how products are developed, introduced and brought from an idea to real shelves. The mythology may be ancient, but the ambition is firmly focused on the future.
BASED IN
FINLAND
CREATED BY
OY EUROFOODS AB
BUILT FROM
MYTH & LEGEND
THE STORY CONTINUES
Open about the people.
Mysterious about the flame.
You now know who stands behind Legendary Drinks. What Eldr is, where the First Flame burns and what waits inside The Codex are different questions. Those answers must be earned.
ENTER THE UNIVERSE
The flame is only the beginning.
Discover the legends — or take your place among those who carry them forward.